New Product Introduction (NPI) in AREL is led by the philosophy of having a robust product engineering approach to the NPI process. The very start point is the engagement of our engineers in the DFX process with the customer, helping them to develop a reliable and manufacturing-friendly product which meets the commercial needs of the market.

Based on the principle of “Define-Review-Develop-Validate- Implement-Evaluate”, our NPI team works tirelessly on implementing the most suitable NPI strategy tailor-made to meet our customers’ expectations and specific market requirements. We leverage on the industry best practices and recognized quality standards, equipped with a highly committed and qualified workforce and facilitated with a best-in-class manufacturing and test infrastructure.

Our customers enjoy the services of a dedicated NPI manager acting as SPOC for ensuring seamless project management. Our unique CFT model ensures smooth product introduction and transition to volume manufacturing while ensuring the product is meeting all quality requirements, productivity and yield targets,sourcing and supply chain needs, reliability and serviceability needs, packaging needs as well unique requirements of the end customer.

Engineers at AREL demonstrate the capability to apply engineering principles and analytical skills in product, process and design validation. The team is nurtured in a design and manufacturing environment making them connoisseurs in dealing with the highest demands of today’s market. The result is a continuum of processes and services designed to adapt to customers needs and allowing them to embrace the end to end solutions.